the Melt - retail rollout

Robert has a great personality, amazing vision and always demonstrates a strong dedication to the project.

-Scott Meyer, Director of Construction, The Melt

Our Creative Challenge

The Melt expanded their menu and hours into dinner. The atmosphere needed to welcome longer stays and quite acoustics for dinner meals each store needed to feel more welcoming for a longer stay for dinner

Our Approach

We added comfort with lounge area seating,  warmth with new paint colors and better acoustics with felt wall covering. To deliver a 15% sales increase we designed Self Order Kiosk, reorganized menu layout for clarity & created quirky wall graphics to explain The Melt’s culture.

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Cafe 112

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Holland America Princess Railcar